Online Communication Consulting: social media, blogging, email marketing and more.
Search Engine Optimization: consulting, campaigns, and translations into Spanish for your website strategy.
Looking for help managing Google Ad Grants for your nonprofit? I can help you.
I started my career in the world of Information and Documentation; archives, libraries and documentation centers, always gravitating to the web environment and marketing, which led me to dedicate myself professionally to SEO, SEM and Social Media as a Digital Marketing Consultant in prestigious Spanish agencies such as Kanvas Media (Barrabés Internet, Madrid, Spain) or cultural institutions such as La Casa Encendida (Fundación Montemadrid, Madrid, Spain). I worked as a freelance consultant on different projects related to Search Engine Marketing and Digital Communications. Nowadays I’m still working with Spanish clients and also seeking to leverage these skills in the US nonprofit world. Read my story.
Not everyone is capable of adapting to the rhythm of work of La Casa Encendida, where activities are frenetic and a large part of the programming takes place on weekends. Adapting to the necessity of communicating at live events while bringing forth innovative ideas requires agility, sensitivity, cultural awareness, curiosity, and prudence. And not only did Irene demonstrate all these qualities, but she also helped us position ourselves as one of the most important socio-cultural centers in Spain.
It has been a pleasure to work with Irene. She is a great professional, and an attentive and excellent manager. The results she provided us and the quality of her work were excellent.
Social media has been fundamental for the creation of a youth audience for The Cross Border Project. Thanks to Irene we experimented with these channels and we even won an award for best viral communication! In addition, we have implemented a SEO audit of our website, ranking for relevant keywords in our field.
